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TIPS, GUIDES & INDUSTRY INSIGHTS

Advice for racing teams on selling merch, choosing the right printing method, and building a brand your fans actually want to buy.

April 2026

How to Sell Race Shirts Without Spending Thousands Up Front

Most drivers want merch but can't justify a $3,000 bulk order. Here's the model that 500+ racing teams use to sell custom shirts with zero upfront inventory risk.

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April 2026

Screen Printing vs. DTF for Racing Apparel: Which Is Right for You?

Both methods produce great race shirts, but they're built for different situations. Here's when to use each — and why most racing teams end up choosing screen print.

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