Merch That Matches the Car
Dirt late model racing is the backbone of dirt track motorsports, and your merch should reflect the same level of detail you put into your car. At BuyRaceShirts, we create custom apparel featuring illustrations of your actual late model — your paint scheme, your number, your sponsors. Not a generic template.
We work with late model drivers across every level — WISSOTA, IMCA, USRA, Tri-State Late Model Series, Gen-X, NASCAR grassroots divisions, and weekly shows at tracks across the Midwest and beyond. From the local Saturday night racer to the regional touring driver, we know this class inside and out because we come from it.
Don't want to spend thousands on a bulk order? Our online store program lets you sell custom merch at no cost to you. We build your store, fans pre-order directly, and we print, pack, and ship everything. You earn free merch or money from every sale.
With 500+ driver merch stores built, we've printed more dirt late model shirts than just about anyone. See how the store program works →

