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CUSTOM DIRT LATE MODEL SHIRTS

Custom screen printed shirts and online merch stores for dirt late model drivers, teams, and fans. Whether you're running WISSOTA, IMCA, USRA, Tri-State Late Model Series, Gen-X, NASCAR grassroots, or your local weekly show — we've got you covered.

Merch That Matches the Car

Dirt late model racing is the backbone of dirt track motorsports, and your merch should reflect the same level of detail you put into your car. At BuyRaceShirts, we create custom apparel featuring illustrations of your actual late model — your paint scheme, your number, your sponsors. Not a generic template.

We work with late model drivers across every level — WISSOTA, IMCA, USRA, Tri-State Late Model Series, Gen-X, NASCAR grassroots divisions, and weekly shows at tracks across the Midwest and beyond. From the local Saturday night racer to the regional touring driver, we know this class inside and out because we come from it.

Don't want to spend thousands on a bulk order? Our online store program lets you sell custom merch at no cost to you. We build your store, fans pre-order directly, and we print, pack, and ship everything. You earn free merch or money from every sale.

With 500+ driver merch stores built, we've printed more dirt late model shirts than just about anyone. See how the store program works →

Pick Your Path

Online Store — No Cost

We design your shirt, build your personal online store, and handle everything. Fans pre-order during a two-week window. We print, pack, and ship every order. You earn free merch or money back. No inventory risk.

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Bulk Order — Best Price

Traditional bulk ordering with volume pricing. No artwork fees. No setup fees. Logo shirts from $8.50 each, premium illustration shirts from $9.95 each. Mix and match garments to hit your quantity.

See Pricing →

Every Late Model Merch Order Includes

Custom Car Illustration

Our artist draws your actual late model from photos you provide. Your paint, your number, your sponsors — one of a kind.

Screen Printed In-House

Every shirt printed on our automated presses at our production facility. Professional, durable, consistent quality.

Embroidery Add-On

Add embroidered hats, jackets, and stocking caps for just $35 more. Give your fans a full merch line. All done by our in-house embroidery team.

Multiple Garment Options

T-shirts, hoodies, long sleeves, crewnecks, tank tops, and more. Youth through 5XL available.

Ships Nationwide

Based in Montevideo, MN — heart of Midwest dirt track country. Ship anywhere in the US.

No Artwork or Setup Fees

On bulk orders, what you see is what you pay. No hidden charges. On online stores, there's no cost to you at all.

What Drivers Say

★★★★★
"Highly recommend this company. We had shirts made for dirt track and love them. They turned out amazing and everyone that we worked with was so kind. Fair price, great artwork and reasonably done in time."
Hailey Grattan
Google Review — June 2023

We Print All Types of Racing

Ready to Get Your Late Model Merch?

Start your online store at no cost or place a bulk order. We handle the rest.

Get Started →