The Online Store Program

SELL YOUR MERCH.
NO COST TO YOU.

Get your own custom online merch store — completely free. We design your shirt, build your store, and handle every order. You earn free merch or make money from every shirt sold.

Start Your Store → See How It Works
500+
Driver Merch Stores Built
1,000+
Race Shirt Orders Completed
NO COST
To You — Earn Merch or Money
How It Works

5 Steps. That's It.

01

Fill Out the Form

Tell us about your car, your sponsors, your colors. Put down a $200 deposit to start the artwork process.

02

We Design It

Send us car photos, logos, sponsors. Our artist creates a custom illustration of your actual vehicle. 1–2 weeks once we have your assets.

03

Approve & Go Live

Approve the design, we build your online store. Tees, hoodies, hats, jackets — all on your personalized storefront. Stores typically run for about two weeks.

04

Fans Order Directly

Share your store link on Facebook, at the track, with your crew. Each fan orders and pays online. You never touch inventory.

05

We Print & Ship

Once your store closes, we print, package, and ship every individual order directly to each buyer from our facility. You earn credit on every piece sold.

About the $200 Deposit

The $200 deposit starts the artwork process. You will receive your deposit back in the form of credit if you meet your minimum quantity. Don't sweat it — you can get it back as long as you hit your minimums.

Want to See What a Store Looks Like?

Check out a real sample store to see exactly what your fans will experience when they order.

View Sample Store →
Why This Beats Traditional Ordering

Race Shirts Shouldn't Cost You Thousands Up Front

You want shirts for your fans. But traditional ordering means spending $2,000–$5,000 on a bulk run you might not sell. You end up with boxes of unsold inventory in your garage and money you can't get back.

Other companies charge $300+ in flat art fees that are gone forever, then require you to buy hundreds of shirts before a single fan has ordered one.

BuyRaceShirts eliminates that risk entirely.

Traditional
BuyRaceShirts
Upfront cost
$2,000–$5,000+
No cost to you
Art fee
$299+ (gone forever)
Refundable $200 deposit
Inventory risk
All on you
Zero
Shipping
You distribute
We ship to each buyer
Leftover shirts
Boxes in your garage
None — pre-order only
Embroidered add-ons
Separate order
+$35 on your store
Where's My Cut?

The More You Sell,
the More You Earn

You earn a credit for every shirt sold to purchase additional garments. The more you sell, the more credit you get per shirt.

BuyRaceShirts online store credit tiers - Logo Race Shirts: 50-74 pieces earns $6 per piece, 75-99 earns $9, 100-149 earns $12, 150 plus earns cash rebate. Premium Illustration Shirts: 75-99 pieces earns $5 per piece, 100-149 earns $8, 150-224 earns $9, 225 plus earns cash rebate.

Logo Race Shirts

Total Pieces Sold (excl. embroidery) Amount Earned Per Piece
50 – 74$6
75 – 99$9
100 – 149$12
150+Cash Rebate*

Premium Illustration Shirts

Total Pieces Sold (excl. embroidery) Amount Earned Per Piece
75 – 99$5
100 – 149$8
150 – 224$9
225+Cash Rebate*

Amount earned per piece is to be used for additional purchases of merchandise on your online store at the listed prices. Once your store closes, we will send you a coupon code with your amount earned and you can easily place your order with your credits.

You will also receive your $200 deposit money back in the form of credit.

*Cash Rebate: Cash rebates are calculated by subtracting the online store retail price from the bulk order purchase price. We then add back in a $2 per piece processing fee, along with any associated credit card fees, and send you a check for the balance.

*Embroidery items are not eligible for rebates or counted towards total pieces sold.

Rules & Regs

Store Minimums & Requirements

$200 Deposit Required to Start Artwork

You will receive your deposit back in the form of credit if you meet your minimum quantity.

Logo Shirts — Minimum online store order of 50 pieces

Premium Illustration Shirts — Minimum online store order of 75 pieces

*If you do not sell a total of 50 or 75 pieces, you must purchase the remaining garments at the store's listed pricing. Failure to do so will require us to refund all who purchased shirts their money, and your deposit WILL NOT be refunded.

We will Print, Package and Ship every individual order out of our facility.

Stores are pre-built with a selection of quality garments. Requests for specific items or brands may be added upon request.

What's Included

Everything You Need.
No Hidden Fees. No Surprises.

All of this is covered with your store.

Custom Artwork

Our dedicated artist creates a custom illustration of your actual vehicle. Your car, your colors, your sponsors. Not a template.

Your Own Online Store

A fully built storefront with your branding. Multiple garment options. Your fans order directly from your personal link.

Individual Order Fulfillment

We print, pack, and ship every single order from our facility directly to each buyer. You never touch a box.

Printed & Stitched In-House

Every order produced on our state-of-the-art automatic machinery. Screen printing, embroidery, DTF — all under one roof at our facility.

Credit-Back Program

Earn credit per shirt sold toward free merch or money back. The more you sell, the more you earn. Always a net positive.

Store Management

We build your store, manage the pre-order window, process all orders, and handle fulfillment. You just promote your link and let us handle the rest.

Add Embroidered Gear — Just $35 More

Hats, jackets, stocking caps added right to your online store. in-house embroidery running in-house.

Start Your Store →
What Drivers Say

Straight From the Track

★★★★★
"Jordan and the team at Fast Threads are awesome to work with! We've had them design our racing apparel the past few years and they make the process very easy. Having the online stores allows us to carry limited extras while still allowing family and friends to order what they'd like. HIGHLY RECOMMEND!"
McKenzie Mikkelson
Google Review — April 2025
FAQ

Online Store Program FAQ

Yes. There is a small refundable deposit to start artwork, but you get it back as credit when you hit your minimum. The program is designed so drivers either earn free merch or make money — it's always a net positive.

You'd purchase the remaining garments at store pricing. But in 500+ stores, we've never had to fully refund everyone. We always work with drivers to make it happen.

Yes — $35 more adds embroidered hats, jackets, stocking caps to your store. All embroidery is done by our in-house team. Your fans get a full merch line.

Once we have your assets (car photos, logos, sponsors), design is typically ready in 1–2 weeks. Your store goes live as soon as you approve. Stores typically run for about two weeks as a pre-order window, then we print and ship all orders.

It depends on how many you sell. For Logo shirts, you earn $6/piece at 50 sold and up to $12/piece at 100+. For Premium Illustration shirts, you earn $5/piece at 75 sold and up to $9/piece at 150+. Hit the highest tiers and you get a cash rebate check. See the credit table above for full details.

No. Fans pre-order from your store during the ordering window. Once it closes, we print, package, and ship every order from our facility in Montevideo, MN. You never touch inventory.

All forms of racing: dirt track (late models, modifieds, sprint cars, stock cars), go-kart, motocross, snowmobile, ATV/UTV, tractor and truck pulls, drag racing. If you race it, we print it.

Ready to Start Selling Your Merch?

Join 500+ drivers. No cost to you. We handle the rest.

Start Your Store →